Mobile Health: UX-Driven App Design & UI Inspiration Library
Design & Innovation's Role in Transforming CVS Mobile Retail Health
Challenge
Collaborated with Accenture’s design team to create early concepts for a future CVS mobile app; co-developed Creative Sparks, a Figma microsite library of design ideas and tools that inspired and guided the client’s design team.
Faced with the challenge of sustaining user engagement, I applied a new visual language, behavioral design tactics, and reimagined native UI patterns to create an intuitive, engaging app experience.
My Role
Lead Senior Designer
Timeline
2 month duration
Solution
The design team and I created a visual design language for the project that purposely deviated from the current look and feel of the app to encourage the client design team to explore new designs and interactions. The screens I designed for the Healthy Habits, Status Check, and No-Wait Waiting Room vignettes reflected this new visual language, as well as psychology concepts and behavioral design tactics frequently used to drive and maintain user engagement. I also took common smart phone UI elements and interactions and reimagined them for the client’s app, demonstrating new ways for the app to leverage native elements, while bringing in familiar patterns for the end users.
Pain points - user needs
The mission control concept is centered on helping users identify their near term and long term goals, and begin taking steps to achieve them with the help of CVS products and services. By breaking down this missions into small, bite-sized steps we help users complete things they may have otherwise have been unable to follow through with.
The missions made available to users also align to more specific needs like decreasing stress, staying adherent to medication, or drinking more water.
Wireframes flow
AR visual cues into health
Augmented Reality (AR) technology has the potential to revolutionize the way we identify and treat health issues. By simply taking a photo of an injury, AR applications can analyze the image and provide insights into potential health problems. This immediate identification can assist individuals in understanding the severity of their injuries.
As technology continues to evolve, the combination of AR identification and educational platforms like the CVS app could play a significant role in improving patient outcomes and promoting effective self-care practices.
