I'm a brand, product, and visual designer with 10 years of experience across companies of all sizes, including 5 years in creative leadership. I'm currently seeking new opportunities.

Accenture Song @ Los Angeles, CA

Lead Experience Designer

February 2018 - January 2025

• Managed junior designers for PayPal's design system, achieving full adoption in two years. Streamlined processes, improved developer handoff, and unified product experiences with an open-source design token library, enhancing efficiency and brand cohesion.

• Directed a multi-disciplinary design team, guiding projects from ideation 
to execution, and establishing collaborative workflows with engineering and product teams to solve complex visual design and UX challenges.

• Led the integration of Al-driven semantic tokens into the Honda automotive design system, enabling context-aware Ul components that personalized the UX, driving a 43% revenue increase in testing.

• Utilized Salesforce for Suntory's e-learning portal. Created an easy-to-use interface to enhance learning. Connected with Salesforce for better data management, allowing tracking of progress and performance. Emphasized accessibility and engagement to meet educational aims.

• Collaboration with engineering and development teams led to a 2.7% revenue increase through improved readability and brand consistency for the AT&T mobile app. This focus on user experience and cohesive branding streamlined processes and strengthened user connections, enhancing financial performance.
  
  

• Concepted, developed, and delivered go-to-market, CRM, and testing campaigns across the PayPal brand ecosystem — from PayPal Finance to the PayPal Mobile App experience. Collaborated closely with animators, developers, product managers, and key stakeholders to ensure alignment and execution. Contributed to the development of system design thinking and scalable solutions for the PayPal Brand Team.
  
  

• Created a Covid-19 vaccine scheduling system for the California Department of Public Health, facilitating 6.5 million appointments and over 24.8 million visitors in 8 months, streamlining vaccinations and improving access to health services.

• Led the development of a predictive, Gen AI-powered design system for Accenture, influencing internal search data annual reports and data metrics and setting new standards for personalized user journeys.

• Worked closely with product teams to seamlessly integrate brand storytelling 
into the UX, using Al-driven content suggestions to boost design velocity 
and consistency.

• Designed and managed the UI component library and design system for the global redesign of Accenture.com.
  
  

• Received a two promotion, including senior level designer to design manager

Clients: Newmont Mining, Hyundai USA, Suntory, Aramark, Paypal, Kaiser Permanente , Microsoft, Google, HondaUSA, California Public Health+MyTurn, Accenture Gen AI team